COOKIE POLICY

  1. Introduction
    This Cookie Policy explains how Pathseeker Ltd (“Pathseeker”, “we”, “our”, or “us”) uses cookies and similar technologies when you visit our website at www.pathseeker.uk.
    This policy should be read alongside our Privacy Policy.
    We are committed to protecting your privacy and ensuring compliance with:
    – UK General Data Protection Regulation (UK GDPR);
    – Data Protection Act 2018;
    – Privacy and Electronic Communications Regulations (PECR);
    – Guidance issued by the Information Commissioner’s Office (ICO).

  2. What Are Cookies?
    Cookies are small text files placed on your computer, smartphone, tablet or other device when you visit a website.
    Cookies help websites function efficiently, remember user preferences and provide information to website owners about how their websites are used.
    Cookies may be:
    Session Cookies
    Temporary cookies that are deleted when you close your browser.
    Persistent Cookies
    Cookies that remain on your device for a specified period or until manually deleted.
    First-Party Cookies
    Cookies set directly by our website.
    Third-Party Cookies
    Cookies placed by external services integrated into our website.

  3. Why We Use Cookies
    We use cookies to:
    – Ensure the website functions properly;
    – Improve website performance;
    – Enhance user experience;
    – Remember user preferences;
    – Monitor website usage and performance;
    – Improve website security;
    – Analyse visitor behaviour;
    – Support marketing and business development activities where applicable.

  4. Types of Cookies We Use
    Strictly Necessary Cookies
    These cookies are essential for the operation of the website and cannot be switched off through our cookie management tools.
    Examples include:
    – Security cookies;
    – Session management cookies;
    – Load balancing cookies;
    – Cookie consent preferences.
    Without these cookies, certain parts of the website may not function correctly.
    Legal Basis: Legitimate Interest / Essential Website Functionality

    Functional Cookies
    These cookies allow the website to remember choices you make and provide enhanced functionality.
    Examples include:
    – Language preferences;
    – User settings;
    – Accessibility preferences.
    Legal Basis: Consent

    Analytics and Performance Cookies
    These cookies help us understand how visitors interact with our website.
    Information collected is generally aggregated and anonymised.
    Examples include:
    – Number of visitors;
    – Pages visited;
    – Time spent on pages;
    – Navigation paths;
    – Device and browser information.
    We may use services such as:
    – Google Analytics;
    – Microsoft Clarity;
    – Similar website analytics platforms.
    Legal Basis: Consent

    Marketing and Advertising Cookies
    These cookies may be used to measure the effectiveness of marketing campaigns and provide more relevant advertising.
    Examples include:
    – LinkedIn Insight Tag;
    – Meta Pixel;
    – Google Ads Conversion Tracking;
    – Other advertising technologies.
    These cookies may track your browsing activity across websites.
    Legal Basis: Consent

  5. Third-Party Services
    Our website may use third-party services that place cookies or collect information on our behalf.
    Examples may include:
    – Google Analytics;
    – Google Tag Manager;
    – Microsoft Clarity;
    – LinkedIn;
    – YouTube;
    – Cloudflare;
    – HubSpot;
    – Other business and analytics platforms.
    The operation of these cookies is governed by the privacy policies of the relevant third parties.

  6. Cookie Consent
    When you first visit our website, you will be presented with a cookie banner allowing you to:
    – Accept all cookies;
    – Reject non-essential cookies;
    – Manage cookie preferences.
    Non-essential cookies will not be activated until you provide consent.
    You may change or withdraw your consent at any time.

  7. Managing Cookies
    You can control cookies through your browser settings.
    Most browsers allow you to:
    – View stored cookies;
    – Delete cookies;
    – Block cookies;
    – Receive notifications before cookies are placed.
    Please note that disabling certain cookies may affect website functionality.
    Useful browser guidance can be found at:
    – Google Chrome
    – Microsoft Edge
    – Mozilla Firefox
    – Safari
    Please refer to the support pages of your browser provider for current instructions.

  8. Cookie Retention
    Different cookies remain active for different periods.
    Some cookies expire when your browsing session ends, while others may remain on your device for a longer period to remember your preferences and settings.
    Cookie durations are determined by the relevant cookie provider.

  9. Changes to This Cookie Policy
    We may update this Cookie Policy from time to time to reflect:
    – Changes in legislation;
    – Regulatory guidance;
    – Website functionality;
    – Business requirements;
    – Technology updates.
    Any updates will be published on this page together with the revised effective date.
  10. Contact Us
    If you have any questions regarding our use of cookies, please contact:
    Privacy Team
    Pathseeker Ltd
    136a Albert Road
    Glasgow
    G42 8UF
    United Kingdom
    Email: contact@pathseeker.uk
    Website: www.pathseeker.uk

  11. Further Information
    For further information regarding cookies and online privacy, please visit the Information Commissioner’s Office (ICO):
    https://ico.org.uk
    For information on how we collect, use and protect personal information, please refer to our Privacy Policy.